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The team at Photojojo developed a new app that allows people to make small batch printed products using photos direct from their phone. They asked us to create the name and design the brand visual system and packaging.
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We considered several possible names, but the friendly sound of Parabo Press stood out above the rest. Rounded syllables, alliteration, overall friendliness and warmth. What does 'Parabo' mean? It means nice things that come in the mail.
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Hand-rendered script and patterns seemed like the right approach for a digital app producing treasured physical objects.
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We extended the brand across the full range of packaging. Order one of everything and you'll receive a lot of beautiful cardboard boxes!
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