Lorraine came to us to build a website for her company House Interiors. After a few good heart-to-heart meetings with Lorraine we developed a deeper understanding of her business and her goals. It became apparent that in order for her to realize the most value out of working with Fuzzco she needed more than a new website.
We recommended she totally rename, rebrand, and redefine herself in her industry. Thus, Lorraine G Vale—the company—was born.
We outfitted her with a beautifully simple identity system based on the Light Condensed variety of Akzidenz Grotesk. We crafted a simple monogram that suggested “opened” space and built a pattern extending her brand. It extends perfectly from print to web, with the vibrant colors and refined typography.