The Kickin’ Chicken

Logo and Icons

Logo and Icons

Icons

Icons

Business Cards

Business Cards

Posters

Posters

Ad

Ad

Website

Website

Menus and Tees

Menus and Tees

Menu and Tees

Menu and Tees

Menu

Menu

Menu

Menu

Take Out Menu

Take Out Menu

Take Out Menu

Take Out Menu

Gift Card

Gift Card

Back of Tees

Back of Tees

The Kickin’ Chicken

Services

Advertisements, Apparel, Collateral, Copywriting, Illustration, Logo, Menu, Print, Signage, Website

Awarded

  • AIGA InShow 2011
  • AIGA InShow 2012

Featured On

About the Project

With their decision to franchise, The Kickin’ Chicken hired Fuzzco to overhaul their brand.

The existing brand did not differentiate itself from a lot of smaller, chicken-themed restaurants and lacked the sophistication of an emerging franchise.

With their goals in mind, we reconsidered their identity from the ground up. The old logo featured a full-bodied cartoon of a chicken, which we matured into a refined mark.

Then followed the development of iconography, a menu system, a photo shoot, print advertisements and a consumer website.

The Kickin’ Chicken grew up.

See for yourself

The Kickin' Chicken

More Work

Back of Tees Back of Tees

The Green Heart Project

Apparel, Collateral, e-Commerce, Illustration, Logo, Merchandise, Print, Responsive Web Design, Website

Back of Tees Back of Tees

Yaniv

Copywriting, Logo, Naming, Print, Responsive Web Design, Website

Back of Tees Back of Tees

The Nickelodeon

Brand Creation, Collateral, Custom Typography, Logo, Print, Responsive Web Design, Website

Back of Tees Back of Tees

Engine Yard

Apparel, Brand Creation, Collateral, Copywriting, Email Template, Icons, Illustration, Logo, Strategic Consulting

Back of Tees Back of Tees

Bittermilk

Apparel, Brand Creation, Collateral, e-Commerce, Illustration, Merchandise, Naming, Packaging, Responsive Web Design, Website

Back of Tees Back of Tees

Pretend Store

Brand Creation, Copywriting, e-Commerce, Logo, Merchandise, Naming, Responsive Web Design, Website

Back of Tees Back of Tees

Bay Street Biergarten

Advertisements, Brand Creation, Collateral, Copywriting, Custom Typography, Illustration, Logo, Menu, Merchandise, Responsive Web Design

Back of Tees Back of Tees

Robert Indiana

Experience Design, Website

Back of Tees Back of Tees

Positive Energy

Brand Creation, Collateral, Icons, Illustration, Logo, Print, Responsive Web Design, Website

Back of Tees Back of Tees

Xiao Bao Biscuit

Brand Creation, Custom Typography, Illustration, Logo

Back of Tees Back of Tees

Terra Mare

Brand Creation, Brand Management, Collateral, Logo

Back of Tees Back of Tees

JumpCam

Custom Typography, Icons, Illustration, Logo

Back of Tees Back of Tees

Snyder Event Rentals

Advertisements, Apparel, Brand Creation, Copywriting, e-Commerce, Icons, Illustration, Logo, Responsive Web Design, Website

Back of Tees Back of Tees

Cyber City

Brand Creation, Collateral, Logo, Website

Back of Tees Back of Tees

New Primal

Advertisements, Apparel, Brand Creation, Collateral, Illustration, Logo, Packaging, Photography, Print, Website

Back of Tees Back of Tees

Enough Pie

Brand Creation, Collateral, Logo, Strategic Consulting, Website

Back of Tees Back of Tees

Woolfe Street Playhouse

Brand Creation, Collateral, Illustration, Logo, Signage, Strategic Consulting, Website

Back of Tees Back of Tees

Preservation Society of Charleston

Brand Creation, Collateral, Logo, Print

Back of Tees Back of Tees

nRelate

Icons, Responsive Web Design, Website

Back of Tees Back of Tees

MailChimp - Th' Adventoorz of Freddie & Mannie

Copywriting, Illustration, Strategic Consulting, Website

Back of Tees Back of Tees

Dottie's Toffee

Brand Creation, Collateral, Packaging, Website

Back of Tees Back of Tees

Achievement School District

Brand Creation, Collateral, Email Template, Icons, Logo, Print, Website

Back of Tees Back of Tees

Lunch and Recess

Brand Creation, Collateral, Logo, Signage, Website

Back of Tees Back of Tees

Goes to Work

Application Development, Brand Creation, Copywriting, Email Template, Icons, Logo, Naming, Website

Back of Tees Back of Tees

Bon Banh Mi

Brand Creation, Collateral, Copywriting, Experience Design, Icons, Illustration, Logo, Menu, Naming, Signage, Strategic Consulting, Website

Back of Tees Back of Tees

Snapette

Apparel, Email Template, Icons, Logo, Mobile App Design, Print, Signage

Back of Tees Back of Tees

Zynga

Advertisements, Copywriting, Illustration, Print, Signage

Back of Tees Back of Tees

Compost in my shoe

Brand Creation, Brand Management, Collateral, Logo, Website

Back of Tees Back of Tees

Consultant Track

Application Development, Illustration, Logo, Website

Back of Tees Back of Tees

The Ordinary

Brand Creation, Brand Management, Collateral, Copywriting, Experience Design, Illustration, Logo, Menu, Naming, Signage, Website

Back of Tees Back of Tees

Charleston County School District

Advertisements, Brand Creation, Collateral, Copywriting, Icons, Logo, Print, Strategic Consulting, Website

Back of Tees Back of Tees

eHarmony

Icons, Illustration

Back of Tees Back of Tees

Ruell and Ray Denim

Apparel, Brand Creation, Collateral, Copywriting, Custom Typography, Illustration, Logo, Print, Website

Back of Tees Back of Tees

The Kickin' Chicken

Advertisements, Apparel, Collateral, Copywriting, Illustration, Logo, Menu, Print, Signage, Website

Back of Tees Back of Tees

Two Boroughs Larder

Advertisements, Collateral, Copywriting, Illustration, Logo, Menu, Print, Signage, Website

Back of Tees Back of Tees

Outlier Apps

Brand Creation, Icons, Illustration, Logo, Signage, Website

Back of Tees Back of Tees

Brad Thomas Parsons

Logo, Website

Back of Tees Back of Tees

La Bubbly

Apparel, Collateral, Copywriting, Logo, Print, Video, Website

Back of Tees Back of Tees

La Wine Agency

Apparel, Collateral, Copywriting, Logo, Print, Website

Back of Tees Back of Tees

Coast Brewing Company

Illustration, Logo, Print

Back of Tees Back of Tees

Kennedy

Apparel, Brand Creation, Illustration, Logo, Print

Back of Tees Back of Tees

Westbrook Brewing

Brand Creation, Illustration, Logo, Website

Back of Tees Back of Tees

Sweeteeth

Brand Creation, Copywriting, Logo, Naming, Print

Back of Tees Back of Tees

The Lit Pub

Apparel, Brand Creation, e-Commerce, Icons, Logo, Print, Website

Back of Tees Back of Tees

Dark Sky Magazine

Brand Creation, Custom Typography, e-Commerce, Logo, Strategic Consulting, Website

Back of Tees Back of Tees

Michael James Moran

Brand Creation, Collateral, Logo, Video, Website

Back of Tees Back of Tees

SigFig

Illustration, Logo

Back of Tees Back of Tees

Revel Systems

Brand Creation, Collateral, Icons, Logo, Print, Website

Back of Tees Back of Tees

Lorraine G Vale

Advertisements, Brand Creation, Brand Management, Collateral, Copywriting, Logo, Print, Website

Back of Tees Back of Tees

Pigeon

Copywriting, Logo, Website

Back of Tees Back of Tees

SeaChange

Brand Creation, Collateral, Illustration, Logo, Photography, Strategic Consulting, Website

Back of Tees Back of Tees

Loluma

Advertisements, Collateral, Logo, Website

Back of Tees Back of Tees

Crenshaw Communications

Collateral, Logo, Website

Back of Tees Back of Tees

Arrow Advisory

Collateral, Logo, Print, Website

Back of Tees Back of Tees

PCIA

Brand Management, Print, Website

Back of Tees Back of Tees

Content and Candor

Experience Design, Logo, Website

Back of Tees Back of Tees

How Low Can Your Logo

Brand Creation, Copywriting, Logo, Naming, Strategic Consulting, Website

Back of Tees Back of Tees

Helen and Josh Sitting in a Tree

Copywriting, Illustration, Video, Website

Back of Tees Back of Tees

Hello Telescope

Collateral, Copywriting, Logo, Website

Back of Tees Back of Tees

WINGS for Kids

Brand Creation, Illustration, Logo, Print, Strategic Consulting, Website

Back of Tees Back of Tees

Kristen and Dale

Copywriting, Illustration, Print

Back of Tees Back of Tees

Redux

Brand Management, Icons, Website

Back of Tees Back of Tees

Parliament

Brand Creation, Illustration, Logo, Naming, Print, Website

Back of Tees Back of Tees

Misc. Logos

Illustration, Logo

Back of Tees Back of Tees

Misc. Print

Collateral, Print

Back of Tees Back of Tees

Misc. Websites

Strategic Consulting, Website