Advertisements, Apparel, Collateral, Copywriting, Illustration, Logo, Menu, Print, Signage, Website
With their decision to franchise, The Kickin’ Chicken hired Fuzzco to overhaul their brand.
The existing brand did not differentiate itself from a lot of smaller, chicken-themed restaurants and lacked the sophistication of an emerging franchise.
With their goals in mind, we reconsidered their identity from the ground up. The old logo featured a full-bodied cartoon of a chicken, which we matured into a refined mark.
Then followed the development of iconography, a menu system, a photo shoot, print advertisements and a consumer website.
The Kickin’ Chicken grew up.
eHarmony
Icons, Illustration
The Kickin' Chicken
Advertisements, Apparel, Collateral, Copywriting, Illustration, Logo, Menu, Print, Signage, Website
Two Boroughs Larder
Advertisements, Collateral, Copywriting, Illustration, Logo, Menu, Print, Signage, Website
Brad Thomas Parsons
Logo, Website
Ruell and Ray Denim
Apparel, Brand Creation, Collateral, Copywriting, Custom Typography, Illustration, Logo, Print, Website
La Bubbly
Apparel, Collateral, Copywriting, Logo, Print, Video, Website
La Wine Agency
Apparel, Collateral, Copywriting, Logo, Print, Website
Coast Brewing Company
Illustration, Logo, Print
Westbrook Brewing
Brand Creation, Illustration, Logo, Website
Charleston Wine and Food
Icons, Website
Sweeteeth
Brand Creation, Copywriting, Logo, Naming, Print
The Lit Pub
Apparel, Brand Creation, e-Commerce, Icons, Logo, Print, Website
Dark Sky Magazine
Brand Creation, Custom Typography, e-Commerce, Logo, Strategic Consulting, Website
Michael James Moran
Brand Creation, Collateral, Logo, Video, Website
SigFig
Illustration, Logo
Revel Systems
Brand Creation, Collateral, Icons, Logo, Print, Website
Lorraine G Vale
Advertisements, Brand Creation, Brand Management, Collateral, Copywriting, Logo, Print, Website
Pigeon
Copywriting, Logo, Website
SeaChange
Brand Creation, Collateral, Illustration, Logo, Photography, Strategic Consulting, Website
Loluma
Advertisements, Collateral, Logo, Website
Crenshaw Communications
Collateral, Logo, Website
Atlantic Fabricators
Logo, Website
Arrow Advisory
Collateral, Logo, Print, Website
PCIA
Brand Management, Print, Website
How Low Can Your Logo
Brand Creation, Copywriting, Logo, Naming, Strategic Consulting, Website
Helen and Josh Sitting in a Tree
Copywriting, Illustration, Video, Website
Hello Telescope
Collateral, Copywriting, Logo, Website
WINGS for Kids
Brand Creation, Illustration, Logo, Print, Strategic Consulting, Website
Kristen and Dale
Copywriting, Illustration, Print
Redux
Brand Management, Icons, Website
Parliament
Brand Creation, Illustration, Logo, Naming, Print, Website
Misc. Logos
Illustration, Logo
Misc. Print
Collateral, Print
Misc. Websites
Strategic Consulting, Website
