An identity project for a start-up denim manufacturer. Kennedy for the People creates high-quality denim with character. We investigated different denim brands with a similar target audience to determine the best path for the brand. We gave a face to the denim line by providing colorful, distinct back tags, waist jokers, stickers, leather patches and a bold, confident logo.

Designed for Kennedy by Fuzzco
Logo for Kennedy by Fuzzco
Logo
Logo Alternate for Kennedy by Fuzzco
Logo Alternate
Waist Jokers: Front for Kennedy by Fuzzco
Waist Jokers: Front
Waist Jokers: Back for Kennedy by Fuzzco
Waist Jokers: Back
Pocket Tags for Kennedy by Fuzzco
Pocket Tags
Back Pocket Jokers for Kennedy by Fuzzco
Back Pocket Jokers
  • Services:
  • Apparel
  • Branding
  • Illustration
  • Logo
  • Print

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