Our good friends at Manifold asked us to design, write and develop a website for a contest run jointly to promote HP computers and the new Microsoft Windows 8. We jumped at the chance to work on such a fun project and the Upgrade My Tailgate website was born, allowing the biggest college football fans across the country to vie for bragging rights as well as prize packages featuring HP and Windows products and piles and piles of fresh meat. Look at those meat-focused illustrations…so flavorful.
The site features an entry system that allows tailgaters to login to Facebook and easily upload their video and photo entries. Users can share entries with others and vote daily for the entries they like best. The content management system allows Manifold to easily review, approve or reject entries and switch the site between submission, voting and winner announcement phases.