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Fort Louise is a vibrant neighborhood restaurant in East Nashville, Tennessee. We were inspired by the restaurant itself, a quaint arts and crafts style ranch house with an interesting history and lots of soul. That, along with the eclectic menu informed the fun, technically loose approach to the identity.
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We embraced the laid-back vibe of the space by taking a quirky approach to layout. Words and images flow languorously, paying no mind to grid nor margin.
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In addition to a bespoke word mark and monogram, we created a series of hand-drawn India ink drawings to accompany the various printed ephemera within the Fort. Ewers feature prominently, and curiously, a mallard.
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We wrote a lot of the copy sprinkled throughout the work, most notably on the website. Above all others, “i’m hungry like a Fort.”, became our raison d'être.
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  • Services:
  • Branding,
  • Collateral,
  • Copywriting,
  • Illustration,
  • Logo,
  • Menu,
  • Print,
  • Responsive Web Design,
  • Signage,
  • Website