Engine Yard

Primary Logotype

Primary Logotype

Secondary Mark

Secondary Mark

Mark Explorations

Mark Explorations

Train + Cars Illustration

Train + Cars Illustration

Overlay Trains

Overlay Trains

San Francisco Illustration

San Francisco Illustration

Design exploration by Fuzzco, final design by Engine Yard

Design exploration by Fuzzco, final design by Engine Yard

Brand Guide - Icons designed by Fuzzco and Vic Bell

Brand Guide - Icons designed by Fuzzco and Vic Bell

Sales Collateral & Documents

Sales Collateral & Documents

Engine Yard

Services

Apparel, Brand Creation, Collateral, Copywriting, Email Template, Icons, Illustration, Logo, Strategic Consulting

About the Project

Engine Yard is the leading cloud application management platform for web and mobile PHP, Ruby, Java and Node.js applications. They asked us to help them refresh their brand visuals, voice and tone, and website while staying true to their history and company values. Together we created a very contemporary system that conveys the energy and intelligence of the company.

We designed a new identity system, exploring all kinds of trains along the way. Other brand collateral included illustrations, t-shirts, stickers, a banner for the San Francisco headquarters, white papers, presentation templates and email marketing templates.

We also provided a comprehensive brand guide, website homepage exploration, icon style direction, and a brand voice and tone guide.

Read what Engine Yard had to say about the project.

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