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Alex Matisse and John Vigeland of East Fork Pottery asked us to work with them to think about their studio's overall direction, and to reshape the structure and presentation of their work.

We encouraged them to develop primary and secondary identities to distinguish between the house line and the individual artist's lines. East Fork Pottery remained for the house line and the East Fork Guild was created to represent the individual artist's work.
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We created logo systems for both brands, as well as business cards, sticker, notecard, clay stamp and mailer.
When the first piece of pottery was developed for the new line, we designed a packaging system consisting of a simple band wrapped around the mug and sealed with a foil sticker.
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We also worked closely with Alex and John to develop a catalog style guide, including creative guidance for styling photo shoots to match the rest of the brand.
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eastforkpottery.com
  • Services:
  • Branding,
  • Collateral,
  • Logo,
  • Packaging,
  • Strategic Consulting,
  • Styling

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