In many ways, this project began in Dot Smith’s Spartanburg, SC kitchen in 1976. She created an incredible toffee recipe and, in time, a business. More than 30 years later, Fuzzco was brought in to bring to life a new identity, website and packaging portfolio. The result is a warm, inviting logo system that captures all the guilty pleasures found in Belgian chocolate, sweet cream butter, pure cane sugar, almonds and sea salt. The packaging designs offer an endcap-ready presentation designed to carry the product as it expands through new retail relationships across the country. Never fear – no one changed Dot’s incomparable recipe. We just dressed up everything around it.

Designed for Dottie's Toffee by Fuzzco
Logo for Dottie's Toffee by Fuzzco
Logo
White tin for Dottie's Toffee by Fuzzco
White tin
Black tin for Dottie's Toffee by Fuzzco
Black tin
Tubes for Dottie's Toffee by Fuzzco
Tubes
Gift bags for Dottie's Toffee by Fuzzco
Gift bags
Shirts for Dottie's Toffee by Fuzzco
Shirts
Website for Dottie's Toffee by Fuzzco
Website
  • Services:
  • Branding
  • Collateral
  • Packaging
  • Website

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