The Achievement School District is a unique effort by the state of Tennessee to redefine the idea of a school district and close the achievement gap facing low-income students. Made up of the bottom five percent of schools by test score from across the state, the ASD’s mission is to recruit the nation’s top educators and administrators to catapult those schools to the top 25 percent.

This honorable cause demanded an identity system, website and marketing approach that would stand out and help in faculty recruitment efforts. We provided them with logos, marketing collateral and a highly functional, backend-friendly site in bright colors and straightforward typography. We played with optical illusions and basic shapes reminiscent of grade school to make the brand as fun as it is noble.

Designed for Achievement School District by Fuzzco
Alternate logo lockup for Achievement School District by Fuzzco
Alternate logo lockup
Icon set for Achievement School District by Fuzzco
Icon set
Business cards for Achievement School District by Fuzzco
Business cards
Letterhead and envelope for Achievement School District by Fuzzco
Letterhead and envelope
Promotional flyer for Achievement School District by Fuzzco
Promotional flyer
Website for Achievement School District by Fuzzco
Website
  • Services:
  • Branding
  • Collateral
  • Email Template
  • Icon Design
  • Logo
  • Print
  • Website

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