The Achievement School District is a unique effort by the state of Tennessee to redefine the idea of a school district and close the achievement gap facing low-income students. Made up of the bottom five percent of schools by test score from across the state, the ASD’s mission is to recruit the nation’s top educators and administrators to catapult those schools to the top 25 percent.
This honorable cause demanded an identity system, website and marketing approach that would stand out and help in faculty recruitment efforts. We provided them with logos, marketing collateral and a highly functional, backend-friendly site in bright colors and straightforward typography. We played with optical illusions and basic shapes reminiscent of grade school to make the brand as fun as it is noble.
- Email Template
- Icon Design