Obligatory definition of self

Fuzzco is an independent creative studio doing work at the intersection of brand, strategy, content and digital. Our process originates from our culture of curiosity, exploration, intuition and

organized distraction

.

1. Anything can be anything
2. Hard work puts you where good luck can find you
3. "I wonder..." makes all the difference
4. Leaner teams for better work
5. Bravery is rewarded
6. Welcome the future

"Fuzzco delivers world-class work with every single project—and they do it fast. I've been working with them for several years, and I still can't figure out how they're so consistently good."

Friendly people, robots, and cats all for the coordinated mission of your success and delight.

"When finessing the rebrand of East Fork Pottery for founders Alex and Connie Matisse, Nissenboim and Rice gave strategic input on repositioning the company and segued into becoming equity investors.

'We understand the decisions and struggles that business owners face, which informs how we work with them,' Rice says. 'We challenge their ideas of what’s expected and come up with a variety of ways to execute their ideas in ways they may not have thought of,' Nissenboim adds."

🔴 Branding

The heart of the matter. Our work is rooted in smart strategy and conceptual thinking, building a strong foundation for every brand.

🔴 Content

You have to feed the beast. We help brands create those never ending opportunities to connect with customers.

🔴 Digital

We love the internet. Our web projects balance delightful experiences with tried and true best practices to excite (read: convert) hearts, minds and dollars.

🔴 Experience

Smell it, touch it, put it on your body. Experiences are defined by how they make you feel. Elevating elements of your brand in the right ways [for peace, love and happiness].

Our practice extends across audience, stage, industry and scale. As a result, we've developed a sensibility for people and brands and a sharp understanding of how to connect the two. This has given us a broad view of what it means to build a world through brand.

Lifestyle

Tech

Health & Wellness

CPG

VC

Real Estate

Education

Financial

Web3

AI

The Existence and Sustenance of the Thing We Are

We are relatively young people running a relatively old company and here’s what we’ve learned:

Being original is always the best strategy. We now live in a world where every day there are hundreds of companies launching or redefining themselves. Brand is no longer a secret and the process to create one has been codified. We start with a strategy, develop a moodboard, we then explore some ideas, we pick one, we refine it, we build the world around it, we create guidelines, we’re here to support you and we wish you well. We all do this. So what sets any brand apart from any other brand? It has to be original. It has to rise above the noise. To attain originality you need to create room for “what if” ideas and you need to resist the urge to copy what has worked for someone else before. Conformity is safe, but it misses the point. The power of original work is its ability to make you stop and think. We believe that bravery is rewarded, so we encourage the unexpected.

When we think about taking risks it's less to do with shock value and more to do with taking an intentional step on a balance beam that is shaved an inch thinner than you might want. We encourage this in ourselves and in our clients. Shaky knees build muscle.

We are told we are fast. Moving fast creates momentum and momentum is our friend. It drives decisions and harnesses the energy of a train. It creates good work and it enables our clients to put that work into practice. Moving slow can be an obstacle, creating an opportunity for second guessing, revisiting decisions and then you spiral. Momentum is the single most important condition for a flow state. A flow state needs the right pace of interruptions. It's kind of like natural duration of REM cycles. It's hard to explain and requires discipline, but the output is remarkable. "To achieve great things, two things are needed: a plan and not quite enough time.” - Leonard Bernstein.

We aren't boxers and we don't like to fight, but that doesn't mean we avoid conflict or rush to an easy answer. When something hard happens we confront it head on and think through scenarios and work to optimize for the best outcome. When something easy happens we don't take that for granted either.

"The difference between persistence and resilience is that persistence is obstinately refusing to give up or let go while resilience is able to endure tribulation without cracking." That is helpful as a grounding mechanism and when you combine the spirit of both you develop a knack for knowing when and how to approach challenges big and small.

We surround ourselves with a team and clients that share an exceptional standard of quality. No matter how small or how large the ask, that standard never wavers.

Sometimes we zoom in more than normal. 6400% and one inch from the screen. We zoom in on art, words, their meanings and always on the coherence of a system. When you're in the business of building systems, details and how those details are communicated means everything.

We never underestimate the importance of preparation. You have to know enough to spark momentum. Someone once said "If I have 3 hours to cut down a tree, I spend the first 2 hours sharpening my axe."

We treasure clear, prompt communication. We strive to over communicate with each other and with our clients. The less guessing, the more knowing. The more knowing, the clearer the expectations. The clearer the expectations, the more room for early alignment. The more early alignment, the stronger the trust. The stronger the trust, the better the work.

Flexibility powers our service. Every day has surprises and those can aggregate. When needs or schedules shift we do our best to say yes and figure out how to do things. One client might need something really fast, where as one has an unexpected delay. One client might have very little feedback on a presentation, while another might want us to go deeper in a new direction than we might have expected. The art of staying flexible looks smooth on the surface but requires a dedication to a steady state of refactoring. We're doing it best if it goes unnoticed.

This is a controversial one, but we have a practice of saying yes. We say yes to opportunities big and small that may challenge us to enter the unknown or the uncomfortable. We are unafraid of taking the first few steps into just about anything. We built our company by saying yes. Some conventional wisdom advocates that saying no unlocks a sense of liberty and autonomy. We respect that philosophy, but while we're young and learning we believe that saying yes surprises you more than you'd think. It's how you test and develop your intuition. It's how you meet people that you might otherwise not meet and it's how meeting those people might introduce you to more people that you definitely wouldn't have met. We believe that information is power and saying yes enables more exposure to the great surface area of information. It's how we learn and it's a great way to start a snowball down a hill.

We are and have always been remarkably consistent at doing the thing we say we will do. We hold this as a core value that we keep in mind with every decision that we make.

We all sell something. Sometimes its air conditioning units, AI-powered robotics, subscription clothing, productivity software or breakfast radishes. There is a commonality we share which is an interest in getting people to want what we’re selling and that commonality harbors a curiosity and interest in businesses of all shapes, sizes, industries and personalities. A radish isn't a robot, but they are more similar than you'd think.

At the end of the day an org chart is tool that gets colored in by the people in the roles—their interests, strengths, nuances. And then an organization is the melding of those people and how they balance on another. It's multi-dimensional and it changes as people grow and new people get added to the mix. It’s like a turtle that used to swim across a river to lay its eggs on the opposite bank and then the river got a little wider each year until it became an ocean and the turtles never noticed. Millions of years later the turtle now swims thousands of miles every year to lay its eggs. That’s the geological version of how we change with people.

We value our clients and doing well by them. Doing well by others has led us to new opportunities, new things to try and new ways of thinking. This aggregate newness is how we stay busy and inspired. As each day passes we never take for granted the trust that our past clients put in us when they refer someone to us. Our business sustains on the health of our reputation.

We might be doing something right, but that doesn't mean there isn't a righter way to do it. Or even a different right way to do it. Our practice embraces that humility and we never turn a cold shoulder towards an idea on how to improve or experiment. When working in an ecosystem of people and ideas there is never one right answer, we believe that if you embrace a curiosity and a welcomeness to sparring and challenging things then you are growing.