Westbrook Brewing Company
Logo : Brewing Company, 2010
Summary
The Westbrook wordmark offers an ambiance of typographic tradition yet is contemporary in its handmade qualities. This juxtaposition gives the wordmark a uniquely high class and human touched look, which engages the viewer to trust, relate to, and pick up. The wordmark is derived from a typeface originally used for titling. This gives it an air of confidence among competing brands in the marketplace.
The smaller treatment removes the dropline and abbreviates the text to maintain its legibility in a smaller format.
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