Fuzzco, one-forty-one, Charleston, SC Web Design and Graphic Design Creative Studio.

Alice & Daisy

Logo : Web Startup, 2010

Summary

The Alice & Daisy wordmark offers a light-hearted introduction to two fictional personalities. With its thick, curvaceous strokes, the cursive lettering promotes character and personality. The inconsistencies reveal a desirable quality of human touch. This is juxtaposed with the soft depth created by strokes falling behind strokes. In turn, the effect gives the mark dimension and allows it to float like the butterfly.

The Alice & Daisy Thundercake ™ icon is a visual representation of these aforementioned personalities coming together as one. The icon combines two common pictograms: the lightning bolt and cloud, and the cupcake. Never in the history of man, has this been done. Therefore, it creates a truly memorable brand that will be known far and wide as supreme awesomeness and will surely live forever.

When used correctly, the Alice & Daisy wordmark and Thundercake ™ can work together or can stand alone.