Toprotype
Naming : Graphic Designer, 2009
Summary
We had the incredibly interesting opportunity to rename and rebrand Rob Johnson, a local graphic designer. The name Toprotype has the following criteria:
- It is a rearrangement of the word prototype.
- It references typography (central to good design) with the word type.
- It has a sense of a meaningful prefix, though it is invented.
- It is an available domain name and undisputed trademark candidate.
We also created the tagline for Toprotype: Since Forever.
Toprotype
Naming : Graphic Designer, 2009
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